Articles

Questions and concerns surrounding legal and finance topics are often mental barriers for startup founders, especially in...

Over the past 11+ years as a tech entrepreneur I’ve been involved in the back-and-forth process of creating a logo dozens...

Equipped with the brand foundations that we talked about in the previous article in this series on startup operations, now...

If you think you can design a nice logo, decide on some colors, put together a few mockups, and declare this as your new...

Product people love to talk to customers and refine concepts, creatives are happy designing mockups all day, and engineers...

In the first three articles in this series, we looked at the big-picture motivation for startup financial modeling, why it...

In the first two posts in this series, we examined why building a financial model for your startup is important and how to...

In the previous post of this series we described what financial modeling is and why it is important for startup founders...

Note from Will: this article series is the result of a friendly debate I had with Troy regarding the best approach for...